Sari Roti: The Success Story of Wendy Yap, the Woman Behind Indonesia’s Favorite Bread
Introduction:
Sari Roti is a household name in Indonesia, known for its Japanese-style bread that has captured the hearts of many. Behind this beloved brand is PT Nippon Indosari Corpindo Tbk, the first and largest mass bread producer in Indonesia.
The Founder:
Wendy Sui Cheng Yap, also known as Wendy Yap, is the founder of Sari Roti. She is the daughter of Piet Yap, the founder of PT Bogasari Flour Mills, the largest flour producer in Indonesia. Wendy Yap, the eldest of four siblings, has led the company to great success since its establishment in 1995.
The Journey:
Following her graduation from the University of Melbourne with a degree in Commerce, Wendy Yap took on the role of President Director of PT Nippon Indosari Corpindo Tbk at the young age of 20. Her leadership has been instrumental in the company’s growth, leading to its listing on the Indonesia Stock Exchange in 2010.
The Expansion:
Under Wendy Yap’s leadership, Sari Roti has expanded its presence with 14 production facilities across Indonesia. The brand has a distribution network of over 78,000 outlets nationwide, offering a range of products including the recent additions of “Sari Kue” and “Sari Choco” in 2022 and 2023.
Conclusion:
Wendy Yap’s dedication and vision have propelled Sari Roti to become a household name and a staple in Indonesian households. Her entrepreneurial spirit and commitment to quality have solidified Sari Roti’s position as a leader in the bread industry.
